OUR STORY:
BUILT FOR THE MIDDLE MARKET
The Spark
In 2017, our founder joined 250 global leaders at the United Nations, pledging to advance the Sustainable Development Goals in the business sector. There, inspired by astronauts speaking of moonshots, she made a commitment: help businesses connect to purpose, and aim higher.
The Journey
We took our moonshot—launching a strategy firm to help organizations define impact. We rebranded as Stratwell Partners (formerly BRANDKIND), published LOVE + FEAR: Mastering the Primal Motives of Buyers (Archway, 2019), and built a leadership incubator to accelerate the next generation of changemakers.
The Why
One client’s story brought everything home. While guiding a CEO through strategic planning, our founder recognized her father’s journey—building a business with grit and heart, yet lacking the proper guidance to grow beyond himself. Stratwell exists to ensure middle-market companies don’t face that alone. We’re here to help them grow—and last.
LAUNCHING CLIENT MOONSHOTS
NASA'S FIRST PIC OF THE MOON
CREATIVE SPACES
OUR MOONSHOT BEING BORN
BOOK ON OUR MISSON
WHAT
DRIVES US
Mission
To help mid-sized builders of our real and digital worlds take their next moonshot—creating new value and amplifying their impact.
Stratwell provides strategic planning, positioning, and governance services to help private companies grow, shift, or simplify.
Pledge
To leave you, your team, and your board stronger, more inspired to shape the future of your business, your customers, and your industry.
We approach every engagement with the end in mind. Because healthy partnerships aren't built on dependence—they're built on strength.
Beliefs
At Stratwell, we honor what you and your team have built. We don’t throw it out—we build on it.
Our approach respects your foundation and works with you to shape a future full of possibility—with clarity, care, and intention.
MEET THE TEAM
Our team has helped build everything from regional champions to global category leaders.
At Stratwell, we share the same mindset as our clients: purpose-driven and performance-focused. Our consultants bring curiosity, rigor, and clarity to every engagement-and have built deep trust in each other and our process along the way.
STRATEGY TEAM
John Hepler
Business Strategy
Shantini Munthree
CEO, Lead Advisor
Eric Lebrun
Positioning & Strategy
Deb Saunders
Strategy & Insights
Kris Mendoza
Go-to-Market
Konstantin Bozukov
Go-to-Market
STRATWELL
STUDIO
In 2022, we acquired a design firm, Brandora, to build Stratwell's in-house creative studio— focused on helping clients communicate and activate the strategies we develop.
Our team produces high-impact visual and digital materials that spark internal alignment and accelerate external buy-in. From concept boards and infographics to websites, presentations, and sales enablement tools, we make strategy tangible.
Born in the world of branding, Stratwell brings this creative edge to every engagement.
STRATWELL
INCUBATOR
Seeding the next generation of leaders is part of building sustainable business impact. That’s why our team is deeply committed to supporting emerging founders and mission-driven changemakers.
We invest in the future in three ways:
CEO Tools and Briefs
We share our most valuable CEO insights—playbooks, templates, and strategic tools—designed specifically for SMBs and early-stage teams.
Pro Bono Advisory Services
We mentor founders and young leaders through partnerships with leading incubators in the SF Bay Area and beyond. We also help nonprofits making transformative moves to be fiscally sustainable.
IF YOU WANT TO GO QUICKLY, GO ALONE. IF YOU WANT TO GO FAR, GO TOGETHER.
African Proverb
LET’S TALK STRATEGY
We’d love to hear about what you’re working on—we’ll come prepared.
NEWSLETTER
Insights on private company growth, positioning, and governance—delivered quarterly.