

"We've hit a
growth plateau."
You're no longer growing like you used to and you can't quite see why.
SCALE, SHIFT AND SIMPLIFY
CEO issues we help solve

"We're doing a lot, but what's really moving the needle?"
You've got momentum, but resources are scattered as you've added more over the years.

"We want to play bigger."
You're ready for larger contracts, better clients, or new capabilities— but something's missing.

"My team isn't aligned."
Smart people, working hard—but not together strongly

"We're not positioned to win."
The market's changed. Your differentiation isn't landing.

"I'm future-proofing-or thinking about an exit."
Whether it's transition, M&A, or private equity interest, you want to be ready.

TURN COMPLEXITY INTO CLARITY
Fewer than a third of middle market companies have a formal strategy-even as 80% plan to invest more in operations and nearly half plan to exit within five years.
At Stratwell, strategy isn't paperwork. It's a focused system for bold decisions.
THE STRATWELL FUTURESCAPE FRAMEWORK™
The Stratwell FutureScape Framework™ is our guiding approach to building strategy that works in the real world.
Grounded in design thinking, it helps you map what's possible, align on what matters, and make the key decisions to drive your next phase of growth.

STRATEGY SERVICES FOR YOUR NEXT MOVE
Clarity on what's next— and how to get there.
Every CEO eventually reaches a strategic crossroads. Our goal is to help you move forward, offering strategies, now with an integrated AI advisory service to accelerate smart, sustainable decisions.
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Growth
For CEOs building toward scale or market expansion.
Strategic Planning
Growth Strategy
Product & Service Innovation
Go-to-Market
Market Expansion
AI/Tech Opportunity Mapping
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Positioning
For CEOS refocusing the business and navigating complexity.
Positioning Strategy
Brand Narrative & Messaging
Rebranding & Restaging
Product & Portfolio Strategy
AI Differentiation
Scenario Planning
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Governance
For CEOs reducing founder dependence and strengthening leadership oversight.
Governance Frameworks
Board Formation & Evolution
Board Training & Orientation
Strategic Retreats & Assessments
AI Governance & Readiness

WHY CEOS CHOOSE STRATWELL
The Stratwell Futurescape Framework™ is our guiding approach to building strategy that works in the real world.
Proven Process. Real Rigor
We bring structure to strategic planning ensuring the right options are explored and vetted, from growth to transformation.
Expert-Led and Collaborative
You'll work directly with senior advisors who partner with your team or board to drive clarity and alignment.
Flexible, Focused Design
We customize each engagement based on your business, bandwidth, and depth of need, without compromising quality.
Pragmatic Outcomes
You'll leave with a clear plan, an operating rhythm, and the confidence to sunset what's no longer working.

STRATEGY IS ABOUT MAKING SPECIFIC CHOICES TO WIN IN THE MARKETPLACE.
Roger Martin

LET’S TALK STRATEGY
We’d love to hear about what you’re working on—we’ll come prepared.
NEWSLETTER
Insights on private company growth, positioning, and governance—delivered quarterly.