Reintroducing Ourselves: Stratwell Partners

While I’ll miss the fun reactions to Brandkind, I’m even more excited about the ambitions of Stratwell Partners—to elevate the impact we can have and the value we can create.

After years of operating as Brandkind Consulting, we’re stepping into a new chapter with a new name: Stratwell Partners.

This isn’t just a new look. It’s a reflection of how our work has evolved. When we began nearly a decade ago, much of our work centered on brand strategy. Today, our clients turn to us for something broader: helping private company leaders navigate their biggest strategic decisions—whether that’s how to grow, how to position in a shifting market, or how to add board oversight to prepare for what’s next.

That evolution is why the new name matters.

“Strat” reflects our shift from brand into the heart of business strategy—growth planning, long-range strategy, and portfolio strategy alongside our positioning work.

“Well” carries forward the human lens from our Brandkind roots: building for long-term value creation, not just short-term wins.

So why focus on independent midmarket companies? Mid-market companies drive a third of the U.S. economy, yet many lack the time or know-how to invest in strategic planning, instead relying on incremental growth. At Stratwell, we help break that pattern with bold strategies, sharp focus, and aligned teams that can go further.

Our clients span industries from Architecture, Engineering and Construction (AEC), Technology, Healthcare, Biotech, Professional Services, Manufacturing, Consumer Goods, and Nonprofits. The common thread: leadership teams at a strategic inflection point, looking to move forward with clarity and conviction.

What hasn’t changed—and never will—is our belief that every company has a chance to take its moonshot - in creating value and making impact. Stratwell Partners is simply the next expression of that belief, and the next step in our journey with the leaders we serve.

Thank you to our clients, partners, and team who have been part of this evolution. We’re excited for what’s ahead.

Warmly,

Shantini Munthree

CEO, Stratwell Partners