Software Technology
Growth Strategy
Rebranding a gaming platform into an immersive experience business.
Client type
SaaS Platform
Client targets
Corporates, Crypto Firms, Creators, Communities
Project Summary
Gamerjibe, a gaming startup with new funding, needed to rebrand quickly into a SaaS platform for immersive events—pivoting from gamers to corporate and community audiences.
Applying our rigorous naming process used by global firms, Stratwell renamed and repositioned the business as INVERSE, reflecting a broader opportunity in virtual professional and social experiences. We refined brand tone, identity, and platform messaging for a B2B audience; positioned the company to align with emerging Web3 and metaverse trends. Launch timing was key—we unveiled the brand during Investor Week, aligning with early interest in the metaverse.
Impact
INVERSE’s rebrand helped the company stand out just before “metaverse” hit mainstream headline.
Positioned alongside giants like Meta, Microsoft and Nvidia—an early mover with investor credibility.
Clarified audience targeting and platform value during a key growth stage.
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