A long-time client approached BRANDKIND with exciting news: they were gearing up for a new round of funding set to propel them into the forefront of accessible, equitable healthcare. This necessitated a shift in business positioning yet again.

Live Chair was evolving from a barbershop-based app into a health services company. To raise capital and scale partnerships, it needed a brand strategy that reflected its impact in underserved communities and differentiated it from traditional healthcare models. Facing stiff competition from rivals who had already secured significant funding, crafting a compelling narrative became paramount.

Stratwell repositioned Live Chair as a health equity provider connecting healthcare and social care. We developed community-centered brand messaging and proof points to speak to Live Chair deep access and connection to underserved communities. Using untapped key data, Stratwell built claims and narratives around trust, access, and measurable health outcomes.