Advertising, Marketing & Retail Technology
Growth Strategy
Pivoting a Tier 2 SEM firm to lead in AI-powered search and native advertising.
Client type
AI-Powered SEM & Retail Media Advertising
Client targets
Brands, Retailers, E-Commerce Businesses, Publishers
Project Summary
AI is transforming search advertising—shifting value away from firms competing on campaign volume and price, toward those who could deliver precision and native-feeling placement at scale. Resilion had the underlying assets to compete in that shift: patented redirect technology and deep retail media experience—though the firm was still best known for Tier 2 volume-based campaigns.
Stratwell partnered with the CEO and its new PE owners to refine the company's strategic narrative, align product strategy with AI search innovation, and rebuild trust with large brand prospects. Using the Stratwell Futurescape™ system, we repositioned Resilion as a leading redirect SEM platform, helping advertsers and retailers win in the next generation of AI-driven, native content search.
Impact
New positioning unlocked renewed engagement with enterprise clients.
Patented technology became central to the firm's growth narrative.
Reengaged Stratwell for a next-generation website and sales enablement plan and tools — the repositioning led directly into a second phase of work.
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If AI is changing what "competitive" means in your category and your real strengths aren't getting the credit they deserve, that's worth a conversation.
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