Advertising, Marketing & Retail Technology
Growth Strategy
Pivoting a Tier 2 SEM firm to lead in AI-powered search and native advertising.
Client type
AI-Powered SEM & Retail Media Advertising
Client targets
Brands, Retailers, E-Commerce Businesses, Publishers
Project Summary
With AI transforming the future of search advertising, Resilion’s new private equity owners saw an opportunity to reposition the firm as a leader in redirect-based SEM. Though known for success with Tier 2 campaigns, Resilion’s patented redirect tech and retail experience made it well-positioned to win in the next generation of AI-driven, native content search.
Stratwell partnered with the CEO to refine the company’s strategic narrative, align product strategy with AI innovation, and rebuild trust with large brand prospects. Using our Stratwell Futurescape™, we reframed Resilion’s value as a precision targeting platform for AI-native search experiences.
Impact
New positioning unlocked renewed engagement with enterprise clients.
Company reengaged Stratwell for support with a next-gen website and sales enablement plan.
Patented technology became central to narrative and growth strategy.
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