Architecture, Engineering & Construction (AEC)
Growth Strategy
Positioning a 3D design firm as a national authority in virtual design and construction.
Client type
Virtual Design & Construction (VDC)
Client targets
Owners, General Contractors, Architects, Engineering Firms
Project Summary
ZELUS had built a strong reputation in 3D modeling, but as virtual design became central to construction workflows, leadership knew they needed to evolve. Stratwell partnered with the CEO and his team to reposition ZELUS as a strategic design and construction technology firm—not just a provider of technical services.
Using the Stratwell Futurescape™ system, we segmented customers by digital maturity, streamlined 24+ service types into three consulting-ready categories, and sharpened the firm’s story for tech-forward buyers. We also helped clarify team structures and delivery models to align with the new value proposition.
Impact
Reorganized around highest-growth business unit.
Streamlined service delivery into scalable offerings.
Drove strong growth in sales and marketing performance.
CEO adopted the positioning platform to engage peers and prospective clients with a bold new message: ZELUS—Possibilities Through Perspective.
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